Niagara University
  • Niagara University, NY, USA
  • Salary
  • Full Time

OUTSTANDING BENEFITS UNLIKE ANY OTHER. Low cost health benefits, 8% 403b contribution, free tuition for you and your immediate family, discounted tuition at the Stella Niagara school, 35-hour work weeks, generous holidays (20 days annually), PTO, and half-day Fridays throughout the summer. Campus life is vibrant and offers free parking, on-site dining options, and a Tim Hortons in a beautiful park-like setting.

Niagara University is a liberal arts university, steeped in the Vincentian and Catholic traditions, with a total enrollment of nearly 4,300 students. Located just a few miles away from one of the world's premier tourism destinations, Niagara Falls, the university occupies a lovely campus overlooking the Niagara River gorge. Its close proximity to major cultural and business centers in Niagara Falls, Buffalo, and Toronto as well as the award-winning Niagara Wine Trail and several nearby cultural destinations make Niagara University an ideal place to work and live. If you'd like to know more, be sure to check out all of the NU Facts.


The Assistant Director of Graduate Marketing plans, researches, and develops engaging content for various university marketing initiatives, including social media channels, website platforms, external advertising, email outreach, and literature, within a fast-paced environment. The Assistant Director of Graduate Marketing will also oversee content on the university website, coordinate with five colleges on marketing project workflow, deliver timely reports on campaign performance, and assist in various marketing initiatives as needed.


  • Assist with the cultivation and execution of graduate-targeted student recruitment marketing plans including developing short- and long-term promotion strategies;
  • Assist Director of Enrollment Marketing and Vice President of Academic Affairs

with cultivation and execution of targeted student recruitment marketing plans;

  • Coordinates and manages graduate advertising initiatives and execution, both in-house and with affiliated advertising agencies;

  • Manages graduate social media channels including content creation, scheduling, performance assessment, and monitoring;
  • Coordinate and execute photography, videography, and editing (e.g., Adobe Creative Suite and Canva) required for digital content creation;
  • Develops short- and long-term promotion strategies;

  • Plays lead role in approving and updating graduate content on university websites, utilizing content management tools and CMS integration software;

  • Formulates marketing copy for social media campaigns, website, and other digital assets to drive attendance at recruitment events;

  • Write, edit and proofread written content (e-mails, brochures, ads, viewbooks, etc.) used in conjunction with the marketing and communications efforts;

  • Analyzes and provides reporting on content performance from customer relationship management systems (e.g., Slate), social media (e.g., in-platform), and website metrics (e.g., Google Analytics);

  • Coordinates and completes assigned tasks in the department's project management software (e.g., Basecamp);

  • Perform interviews with students, alumni, faculty, staff, and administrators to support graduate marketing initiatives;

  • Maintains confidentiality of information (including but not limited to: student and employee personal information, student grades, etc.), both during and after their employment with the university. Any questions regarding the confidentiality of material should be referred to the supervisor. Any violation shall subject the employee to disciplinary action, up to and including termination of employment;

  • Perform other duties as assigned.


  • Bachelor's degree in communications, marketing, English, or a related field
  • Excellent business analytics, relationship management, strategy development, project management, problem-solving, and change management skills
  • Exceptional skills in communications, marketing, and interpersonal relations
  • Meaningful experience with content management systems and updating web content
  • Ability to develop and implement strategic communications and research-based marketing plans
  • Strong creative, strategic, analytical, organizational, and interpersonal skills
  • Familiarity with basic SEO best practices and keyword research
  • Proven ability to write engaging content for a variety of audiences in a fast-paced environment
  • Extensive knowledge of social media channels including TikTok, Facebook, Instagram, Twitter, Snapchat, YouTube, and emerging technologies
  • Demonstrate a professional and positive approach, self-motivated, team player, dynamic, and creative with the ability to work on own initiatives
  • Passion for accuracy, detail, and AP style
  • Ability to manage multiple projects at a time
  • Understand how to create content for targeted audiences and evaluate its performance


  • Bachelor's degree or higher in communications, marketing, English, or a related field is required. A master's degree and/or professional certification in marketing or public relations is preferred.
  • At least three years of experience in marketing and/or communications in one or more of the following settings: education, not-for-profit, government, business, and/or industry, is required.
  • A valid New York State driver's license is required that satisfies both University and insurance company underwriting rules and regulations for driving a motor vehicle.

Full Job Description
Niagara University
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